It’s that time when everyone who loves cannabis can smell the distinct, sharp aroma that comes out of an open jar of flowers or a cracked seal on an all-new cart. It’s not just about the smell. This is memories, mood and anticipation all wrapped up in one. This is possible because of terpenes. They’re not only any terpenes. But the ones extracted directly from marijuana plants. Known as cannabis-derived terpenes, they are quickly becoming the key ingredient for anyone looking to enhance flavor and authenticity as well as overall product quality.
Image credit: massterpenes.com
In the past companies have used botanical terpenes in an approach to recreate the cannabis strains that are most essential. On paper, it was logical. In order to mimic familiar strains it was economical to extract limonene (from oranges) or pinene (from pine trees). The reality didn’t always align with the promises. These terpene blends, while initially a pleasant scent, usually were not as deep, soulful and enduring power of the cannabis-derived counterparts. These terpene mixtures also rapidly degraded, and eventually developed a smell which was a lot like air freshener.
It’s in this area that pure cannabis Terpenes are able to make a significant difference. These terpenes are extracted direct out of cannabis plants. They contain the dominant substances that determine a strain’s distinctive scent and the subtle notes, which botanical sources can’t match. The aim isn’t to mimic flavor but rather the essence of the plant.
One innovation pushing this even further is the use of live resin terpenes. Instead of sourcing terpenes through cured or dried cannabis, they are extracted from plants that are immediately frozen after harvest. This quick-freeze process seals in delicate volatile compounds which would otherwise go unnoticed. The terpene profile is more vivid, vibrant and richer. It is a lot like the original strain.
It is clear that cannabis-derived Terpenes give an increase in sensory experience, however their effects go far beyond taste. These terpenes may contribute to the entourage effect that is the complex interaction between terpenes and cannabinoids. This could affect the overall experience that a product could give. A product that contains true OG Kush terpenes, for instance, will not only taste better, but also provide a more balanced and familiar taste due to the supporting substances which are retained in the extract.
Transparency is increasing as consumer awareness increases. People aren’t looking at the high levels of THC nowadays. People are reading ingredient lists and researching the various products. They are also looking for marijuana-derived terpenes that provide specific information about the source and extraction. Brands offering uncut terpene profiles that are strain specific, with no cutting or blending, will receive customer loyalty and build credibility in the industry.
This shift is particularly important in a market crowded with choices. With a multitude of options competing for attention, the lead is increasingly going to those who are able to offer authenticity. Although synthetic flavours and herbal blends could catch the attention of someone in their first try but it’s the cannabis-derived molecules that make them stick.
Mass Terpenes stands out as the market leader, providing live resins and hemp-derived lines that can be purchased at a variety of prices. Their CDT Series has become the most popular product among extractors and vape makers alike.
It’s all about connection. It’s about the connection. Terpenes are more important than many people believe, whether you’re trying out a new product or just lighting up to relax after a long day. Pure cannabis-terpenes can help you develop a deeper and clearer connection with the plant. This is perhaps the most potent ingredient of all.
